Crispy Cloud’s vision: Brand Vision- Influenced by ayurvedic wisdom
Over The Past Few Decades, Globalization Has Drastically Changed What We Eat, Leading To A Significant Loss Of Dietary Diversity. Out Of The Roughly 6,000 Different Plants Once Consumed By Humans, Only 9 Remain As Main Staples Today. Shockingly, Just Four Of These Staples—Rice, Wheat, Corn, And Potato—Account For 60% Of The World’s Calorie Intake. This Heavy Reliance On A Few Crops Creates An Imbalance In Both Our Diets And Nature. Monoculture Farming Practices Are Causing Heritage Crop Varieties To Go Extinct, Leading To The Risk Of Losing Not Only Traditional Foodways But Also Unique Flavors, Aromas, And Textures That May Never Be Experienced Again.
Makhana – an Indian superfood for snacking
Makhana’s are more than just a new snack – they are a statement for a healthier and more sustainable diet. With their impressive nutritional balance, delicious taste and versatility, they are the perfect choice for anyone looking for an innovative snack alternative.
WHAT IS OUR ROLE IN THIS?
At Crispy Cloud, we recognize this issue and are committed to being part of the solution. We aim to pave the way towards a diverse food system that benefits both people and the planet. Our vision is to create a food system that is healthier, more resilient to diseases, pests, and climate extremes, and above all, richer in flavor and meaning. We strive to be pioneers in exploring ancient superfoods that bring back richness and diversity to the snacking category. By promoting dietary diversity, we also celebrate and empower the culture and history of the lands and people who produce these foods. Our brand connects consumers with the source of our products, their history, and the people behind them, fostering a deeper appreciation for the food we eat.
